Data Collection

Cultural Edge has exceptional capabilities to offer any type of data collection, including those listed below.

Telephone Interviewing (CATI)

We like CATI studies for the ability to precisely control sample composition — a must for wave-based studies.

There are so many options with CATI data collection. Do you need multi-lingual interviewers? What about land lines and cell phones? (Yes, we can offer cell phone interviewing.) What about multiple overlapping quotas? No problem. We make sure that our clients get the most representative and highest quality data available.

In-Person Interviewing

In-person interviewing may be a little expensive, but sometimes it's necessary. Luckily, we have plenty of options: mall intercept, pre-recruit, intercept-to-internet, mobile CAPI (Computer-Aided Personal Interviewing) and the list goes on. The good news is that Cultural Edge Metrics can not only offer a wide variety of options, we can help you choose the option that best suits your needs.

Internet Interviewing

Internet can be a great option because of its speed and cost advantages. Unfortunately, there are real complications dealing with issues of finding representative samples.

Luckily, at Cultural Edge Metrics, we have a knack for problem-solving. We are not tied to any one panel sample source and that makes all the difference in the world. Yes, we can get you representative samples. It takes a little thought and a little effort, but it is worth it.


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