Overview:

Cultural Edge Consulting is dedicated to helping corporate America reach Hispanic consumers in a relevant and representative fashion.

Using cutting edge research techniques and sociocultural exercises, Cultural Edge is able to dig deep into the consumer psyche to help clients gain that unique insight that will help differentiate their products in the marketplace. For the biography of Cultural Edge Consulting's president and founder, click here.

How We Do It

With over a decade of experience shepherding successful brands through the maze of consumer attitudes, Cultural Edge has developed innovative techniques that have proven successful among Hispanic consumers. Techniques include consumer documentaries, imagery projection techniques and indepth psychographic profiling of consumers. Cultural Edge has developed breakthrough and unique ways of conducting ethnographic research based on sociological principles.

Who We Speak To

Cultural Edge Consulting focuses on U.S. Hispanics (or Latinos) and Latin Americans living in Latin America. Within the distinct Hispanic market sub-segments, Cultural Edge has worked extensively with Spanish-dominant, bilingual and English-dominant Hispanics. Teens, tweens and young adults are also a sub-segment specialty of Cultural Edge. Additionally, Cultural Edge has had extensive experience with males, female heads of household, small business owners and Hispanics of virtually every country of origin. General Market research and marketing are another area of expertise of Cultural Edge Consulting.

Cultural Commentary:

Everyday, Cultural Edge scours through the news headlines for articles that are relevant to companies interested in the Hispanic market. A special member-accesible page on our website called Cultural Commentary indexes, summarizes, provides analysis and links to the latest news in the market on a regular basis. To find out about becoming a member (free of charge, naturally), please send us an email by clicking here. Occasionally, we have guest contributors. Please let us know if you are interested in contributing.

Contact Us:

To learn how creative and unique research techniques can help your brand break through the clutter, you can reach Cultural Edge Consulting via email by clicking here.