a virtual insights platform designed for cross-cultural and multilingual market research.

engage virtually

observe. interact. participate.  gain insights. remotely

ALL FEATURES

The first cross-cultural, multilingual virtual insights platform.

From virtual focus groups to virtual ethnographic research to activities and discussions, it all happens within a custom, project-specific site that is mobile-friendly, platform-agnostic and multilingual. This platform was specifically designed by Cultural Edge to ensure virtual research takes into account cultural context when reaching out to diverse populations.

cross-cultural

the only virtual platform designed specifically for multilingual, cross-cultural projects.

ALL FEATURES

Our bicultural insights experts interface in multiple languages.

The RemoteAccess™ live video interface incorporates a client “backroom” with voice and text chat functions as well as multichannel audio to incorporate a live simultaneous interpreter(s) when needed for backroom clients. Our bicultural moderators engage respondents in honest dialogue in a culturally-competent manner.

Despite the whole team working remotely around the country, we were able to gain cross-cultural, multilingual insights from our consumer through a fun, engaging interface.  Director of Insights, Automotive

cross cultural expertise

Two decades of expertise recruiting hard-to-reach, cross-cultural respondents.

In addition to our in-house panel of cross-cultural respondents (including hard-to-reach Spanish-dominant Latinos across rural, urban and emerging markets), our in-house, multilingual recruitment team combines social media outreach, targeted in-language ads, referral-based recruitment with our network of local, grassroots recruiters who can gain the trust of more hesitant respondents within their neighborhoods and communities.

Features

WebCUSTOM, PROJECT-SPECIFIC PORTAL

For each project, we program a custom site, in-house which allows respondents and clients to participate, observe or engage with the various parts of the project (virtual ethno activities, discussions and live focus groups or interviews).  LEARN MORE Caret Right

Language MULTILINGUAL INTERFACE

RemoteAccess™ allows collaborating across multiple cultural and linguistic cohorts within the same project-specific site. The project site is designed, programmed and translated in-house, by native-speakers.  LEARN MORE  Caret Right

Mobile Screen Button MOBILE FRIENDLY

In order to reach a broader and more diverse audience, our platform is designed to be fully accessible and user-friendly through mobile devices. Not everyone has a laptop or PC available to them.  LEARN MORE   Caret Right

Interactive and fun, social-media based interface increases interaction.

Respondents log into a social-media like interface that is fun, interactive and highly social. Gamification creates greater incentives to participate in points-based activities where respondents are incentivized for more creative answers and for going above and beyond.

Activities

Users REMOTEACCESS™ LIVE GROUPS

Live video group (or one-on-one) discussions conducted virtually with a one-way client backroom for observers. Simple, easy to use interface for both client observers and participants makes for insightful conversations and deeper insights. Bring your own snacks.  LEARN MORE Caret Right

Forum REMOTEACCESS™ FORUMS

Within the same project-specific portal, respondents can engage in moderated discussions across multiple topics. They can create their own topics, like and post images, video or other multimedia just like on social media.  LEARN MORE  Caret Right

Mobile Screen Button MOBILE ETHNOGRAPHY

Respondents are tasked with capturing footage, imagery and self-interviews of their lives, social outings and more. Different modules allow projective techniques like imagery exercises, word association and more.  LEARN MORE   Caret Right

contact info

Our headquarters are in North San Diego County though various team members operate out of San Juan, San Antonio, Washington DC,  South Florida and Denver. 

ph: 760-475-0050 x101   email: info@culturaledge.net

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Copyright , Cultural Edge, Inc.