While Cultural Edge Metrics is not limited to particular types of studies, below are listed some of the more common types of studies we work on.
Usage and Attitude Studies (U&A)
Need to link underlying consumer needs, attitudes and beliefs to usage of your product and/or your competitors' products? This is where U&A Studies come in handy.
Habits and Practices Studies (H&P)
How does your product (and/or your competitors' products) fit into the life of consumers? How do they use them? How often? Where? Under what conditions? These are all questions that an H&P study can answer.
Market Segmentation
The promise of market segmentation studies is to categorize current and potential consumers of your product(s) into groups with neatly defined differences in benefits desired, consumption/usage patterns, purchase location preferences, price elasticities and/or promotional sensitivities.
Brand and Image Studies
Do you know the value of your brand? More specifically, do you know if consumers THINK about your brand like you want them to? Brands are complex amalgamations of promises and value propositions, of attributes and identities. Brand and image studies build a solid foundation for brand building efforts.
Advertising Testing
Good advertising incorporates consumer insight all along the path from advertising concept to final execution. Whether it be copy-testing or moment-by-moment testing of final edit, Cultural Edge can help you build market-leading advertising executions and campaigns.
Advertising Impact
Need to determine if your advertising had the impact you expected? Cultural Edge Metrics offers Pre/Post Studies, Test/Control Market Studies and Advertising Tracking to make sure you know what works and what doesn't.
Product/Service Concept Tests
Whether you're starting with a long list of general concepts or you've got a short list of very specific ones, Cultural Edge Metrics can help you build and select the best options for new products and services.
Product Testing
Whether you're looking for a taste-test, a drop and call sample test or usability test, Cultural Edge Metrics can help you to maximize the value of your product test.
Market Potential Testing
Volumetric estimation of product demand can be a complicated research goal, requiring a combination of consumer insight and business knowledge. Cultural Edge Metrics can provide the right combination of primary and secondary research and consulting to assist with your product and service launch decisions.