JP founded Cultural Edge 7 years ago to offer clients an individualized approach to multicultural research. Prior to starting Cultural Edge, he was the VP in charge of Hispanic market research for a global market research conglomerate. JP's background in marketing and advertising having worked at top global advertising shops, as well as his Hispanic background and diverse upbringing having lived in Argentina, Nicaragua and Chile until his early teens led him to his interest and passion for cross-cultural, international and multicultural consumer insight work.
Jim has worked in the research and consumer insights fields for 20 years. His experience in multicultural goes all the way back to his years working in consumer insights at Capital One on the Hispanic line of business, to his years working throughout Latin America and subsequent management of Synovate's quantitative diversity operations. Now, at Cultural Edge, he runs our "metrics" division with the same objective of offering an individualized approach to quantitative market research.
Barbara has directed hundreds of qualitative projects as well as serving as the resident adaptation specialist for bilingual research instruments. She has a deep repository of what works and what doesn't when fielding often complex qualitative jobs. Barbara was born and raised in South San Diego and is of Mexican descent.
Gigi is a seasoned public relations and marketing specialist, with expertise in the hospitality and pet care industry. She provides input into business operations, marketing and public relations for Cultural Edge business.